SanDisk showcases new Ultra Backup / Cruzer USB flash drives

Rather than simply adding a new capacity option or throwing another adjective on the end (i.e. Ultra, Xtreme, Gnarly, etc.), SanDisk is actually launching something in the flash drive sector that’s worth paying attention to. The Ultra USB Backup is hailed as the planet’s first USB key with simple backup software activation at the touch of a button, and with capacities up to 64GB, we’d say this is a pretty decent option for keeping your digital paraphernalia backed up sans an external HDD. In related news, the outfit has redesigned the long-standing Cruzer to fall more in line with today’s trends, effectively stripping the retro pastel hues and adding in "iconic new design language developed by global innovation firm frog design." The new bunch is expected in stores this April, with prices ranging from $24.99 to $99.99 for the Cruzer and $39.99 to $199.99 for the Ultra Backup. Full release is after the break.