Rather than simply adding a new capacity option or throwing another adjective on the end (i.e. Ultra, Xtreme, Gnarly, etc.), SanDisk is actually launching something in the flash drive sector that’s worth paying attention to. The Ultra USB Backup is hailed as the planet’s first USB key with simple backup software activation at the touch of a button, and with capacities up to 64GB, we’d say this is a pretty decent option for keeping your digital paraphernalia backed up sans an external HDD. In related news, the outfit has redesigned the long-standing Cruzer to fall more in line with today’s trends, effectively stripping the retro pastel hues and adding in "iconic new design language developed by global innovation firm frog design." The new bunch is expected in stores this April, with prices ranging from $24.99 to $99.99 for the Cruzer and $39.99 to $199.99 for the Ultra Backup. Full release is after the break.

You might’ve heard that crazy rumor making the rounds that Microsoft leaked the Windows 7 beta on purpose to build some positive buzz, and while there’s no real evidence (or likelihood) of that of any sort, the seemingly-magical build 7000 is certainly doing well for itself. Following up on wide praise for the fledgling OS, ZDNet‘s Adrian Kingsley-Hughes pitted the beta up against XP and Vista in some informal "real-word" tasks like boot up, shut down, file maneuvers, installations and other common tasks. On both test systems, an AMD Phenom 9700 setup and an Intel Pentium Dual-Core E2200 number (with ATI and NVIDIA graphics, respectively), the Windows 7 install soundly bested XP and Vista task by task, with few exceptions. Performance testing is never an exact science, but it’s clear that Microsoft is taking performance very seriously this time around — we can’t wait for the next conveniently-leaked beta to bolster this rep even further. Next on the benchmarking agenda? Real World: Brooklyn tasks.

Chinavasion’s latest piece of steaming trash is actually very un-trash-like, as it thoughtfully meshes a number of in-car technologies into one single cigarette adapter doodad. The Plug-In Car MP4 Player with LCD Display manages to bundle an MP4 / MP3 player, 1.5-inch LCD and 4GB of memory into a device that plugs neatly into your car’s cigarette adapter, and the inclusion of an FM transmitter means that you won’t even need to bring your own DAP to get tunes flowing in the car. Moreover, the SD card slot enables even more jams to be loaded on if you’re embarking on a serious road trip, and the USB socket makes PC-to-whatchamacallit transfers a cinch. We’re truly impressed with just how awe-inspiring this thing is for €21.57 ($29); too bad we don’t trust the quality one bit.

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